10four design group

Thoughts about Design (& other stuff)

Welcome to the 10four Design website and blog, a place where we can share our work, thoughts, and information about the people, events, and objects that surround us. Please check back for updates.


Most of June and July was spent styling photos for the Fall 2013 Danica Studio catalog. Prior to that, I worked on 2 new Fall designs Adobe and Arrow which are featured in many of the shots below. I started styling a few years ago. What at first seemed stressful and overwhelming, has now become an exciting part of my job. Preparing for a photo shoot involves weeks of planning and prop shopping. Props are either purchased, borrowed, found or sometimes made. If we're not shooting on location, I've often had to create a room or environment from nothing. This involves bringing in furniture and flooring, painting or wallpapering walls and sometimes even creating a wall from a sheet of plywood or mat board. Location, lighting, angle, focus, props and cropping all need to be considered before the photo can be taken. I was very fortunate to work with Tanya and Meghan of Sweet Heirloom again. Here's a sneak peek...