10four design group

Thoughts about Design (& other stuff)

Welcome to the 10four Design website and blog, a place where we can share our work, thoughts, and information about the people, events, and objects that surround us. Please check back for updates.

NYC SIGNS – PART 1

New York City is a visual treat. The City that Never Sleeps has something to offer everyone, and on my recent visit, it offered up a dizzying array of letterforms and signage that I found just as interesting as the characters that inhabit the five boroughs. It felt like there was construction on every block, with an increase of slick, sterile, pre-fabricated letters dominating the streets. However, with urban density dominating Manhattan, typographic gems were everywhere, old & new. Hand lettering is alive and well in New York. Neon lighting is everywhere, thankfully not just in Times Square. Here are a few of my favourites, from the over-the-top visual noise pollution of Times Square, to the over-the-top paranoia of Fallout Shelters.  

Neil's Coffee Shop
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