INTO THE WILD
One of the greatest thrills of playing and recording music is hearing your song being played on the radio. I'll never forget the first time that happened to me, it took a good portion of the verse to go by before I realized that it was one of my band's songs... pure magic. Once you release your "children" into the wild, you never know where they'll turn up. The same sort of thing happens with the graphic design work that comes out of our Vancouver studio. We are fortunate enough to work on projects that are often "released into the wild", and are pleasantly surprised when we run into them. Sometimes we'll be browsing the internet or walking through a store, when something familiar catches our eye. It might be a cushion, a rug, a T-shirt, or a typeface, but sure enough, it's something we designed. There's something secretly thrilling about other people unknowingly utilizing an object that you poured so much effort and craftsmanship into. When I run across one of our past undertakings, I instinctively want to grab the nearest person and proudly shout "I Made That". Not that anyone cares. Other than our clients and colleagues, most people don't appreciate the sweat and tears we put into the details. However, when we run across our work out in the "real world", it is a small affirmation that we must be doing something right.
Here are some examples of recent findings of our work "in the wild”;